The Cult of the Customer : Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

The Cult of the Customer : Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Description

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a "Cult of the Customer"-and shows how you can do it too. Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

Similar Books

ISBN 10: 1608321061
ISBN 13: 9781608321063

16 Apr 2011
Shep Hyken

ISBN 10: 1640950524
ISBN 13: 9781640950528

02 Oct 2018
Shep Hyken

ISBN 10: 1400201837
ISBN 13: 9781400201839

16 Nov 2017
Donald Miller

ISBN 10: 1633691780
ISBN 13: 9781633691780

16 Nov 2016
Clayton M. Christensen

ISBN 10: 1119387507
ISBN 13: 9781119387503

27 Dec 2017
Marty Cagan

ISBN 10: 1118968050
ISBN 13: 9781118968055

27 Oct 2014
Alexander Osterwalder

ISBN 10: 0197502997
ISBN 13: 9780197502990

15 Apr 2020
Richard Cordray

ISBN 10: 1491919019
ISBN 13: 9781491919019

02 Apr 2015
Kathy Sierra

ISBN 10: 1633697975
ISBN 13: 9781633697973

10 Dec 2019
B. Joseph Pine II

ISBN 10: 1472940377
ISBN 13: 9781472940377

19 Dec 2017
Lindsay Herbert